emo shkeemoPosted: 2006/12/09
i’m late for my next errand, but let me just write something until my cell battery gets fully charged. expect expediency and juxtaposed trains of thought on the next paragraph as i write under the influence of mozart’s eine kleine nachtmusik. happy holidays, by the way.
the weather is nice. sunny, clear skies yet about 34 degrees out. despite the chilly weather, i still saw joggers doing their usual rounds in the neighborhood. i’m not really that hardcore with running so i chose to run earlier on the treadmill. did the laundry, took the trash out, had my ride serviced, returned a homeowner’s call in l.a., confirmed meetings with investors when i fly back to the bay area next week, went to the real estate investors’ conference and christmas shindig, missed the imax show at 10am at the smithsonian but still going to visit the spy museum in a bit, taking my lady for her last-minute shopping, and a lot more errands to run before tonight’s other christmas party over at the hilton.
while listening to a real estate investor at the conference earlier, i just noticed how he effortlessly used one of the most efficient ways of utilizing the principle of group effort. he unified the audience’s mind-sets by speaking about wealth and abundance while arousing their emotions. my mentor and i played along as the speaker from chicago asked for the audience to raise their hands while he finally did the classic closing techniques. if i got this down right, his speech was broken down into (one) arousing the audience’s emotions by telling his rags-to-riches story and (two) collectively asking them to buy his properties at a wholesale price once the speaker got control of the audience’s attention.
doesn’t sound like brain surgery, right? tom hopkins’ book called ‘how to master the art of selling’ and napoleon hill’s ‘law of success’ have great substantiation about this technique; but time and again, all effective writers and speakers have used it. evangelists use it to draw in new converts, salespeople utilize it to excite prospective buyers and to determine their itch cycle, controversial columnists and newswriters use it to grab attention, politicians and business people capitalize on it to win constituencies of interest, and things of that nature. nakedmonke tommy, a featured friendster blogger, may have used this technique serendipitously on one of his recent posts. after getting hounded by readers who misconstrued his last entry about loosely using the words “crazy filipinos” and “headed to manila to kick some ass,” his comments skyrocketed from the usual single/double-digits to the 130’s. all because he inadvertedly aroused a lot of sensitive readers’ emotions. it’s not the writer’s fault in the first place – and i give propz to him for sharing snippets of cultural lingo, but the capacity of attracting a great readership was fully employed in this manner.
if you go and see a movie, notice how you would forget your present urgencies because you are drawn by the moving reel. sans romantic activities, sleeping, and distractive gestures at the cinema, your emotions permeate through the big screen and their outward effects are correlated to the theme of the movie. all eyes turn to the moving pictures that mesmerize and eventually influence your emotions. your emotions get lost in the shuffle until the credits start rolling. it’s almost the same principle, and coca-cola’s subliminal movie ads were banned back then because the marketing researchers knew how they could turn the theater into another effective lab experiment.
ok, now i’m late for the museum. the black-tie is just around the corner. i might just go tomorrow morning then. now, i was glued to writing and proof-reading this entry because of one word: emotion.
ok then… passion.
on to the next agenda.